UNDP - ‘’Don't Choose Extinction’’ campaign - Frankie the Dino

Overview

The United Nations Postal Administration and United Nations Development Programme (UNDP) announced the launch of a new series of stamps in support of the “Don’t Choose Extinction” campaign. The three stamp sheets feature Frankie the Dino, the campaign CGI-generated dinosaur hero, addressing world leaders about the climate emergency in the General Assembly Hall of the UN Headquarters in New York. The campaign advocates for accelerated climate action, decarbonization and fossil fuel subsidy reform.

According to the UNDP’s own research, about $420 billion per year is spent supporting fossil fuels. Since the benefits of these subsidies mainly reach wealthy people, this money could be better spent tackling global inequality, by investing in things like schools and healthcare. But it’s not just this bill that hurts, it’s what we get in return that really costs us. By subsiding these fuels, we are fast-tracking economic carnage, like the ruin of coastal cities, farming disruptions and increased sickness from disasters, pollution and disease.

For more information on the “Don’t Choose Extinction” campaign, click here and check the campaign film here.

UNDP - ‘’Don't Choose Extinction’’ campaign - Frankie the Dino

We are very honored to have Frankie the Dino featured on official UN stamps. Beyond the recognition of the ‘’Don’t Choose Extinction’’ campaign, this is an important reminder that all of us must take urgent climate action
- Boaz Paldi, UNDP Chief Creative Officer at UNDP said that campaign hero appearing on UN stamps is an impressive step forward for the fight for global action around the climate crisis.

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